Privacy Policy

Welcome to Elite Royal Cars (“we”, “us”, “our”), a premium luxury chauffeur-driven car rental service based in Milan, Italy. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.eliteroyalcars.com (the “Site”) or use our chauffeur and transportation services.

By accessing or using our Site or services, you agree to the terms of this Privacy Policy. If you do not agree with these terms, please do not use our Site or services.

1. Information We Collect

We may collect personal and non-personal information from you in various ways, including when you:

• Book a chauffeur service (airport transfers, city-to-city trips, tours, etc.)
• Contact us via phone, email, WhatsApp, or contact forms
• Subscribe to our newsletters or marketing communications
• Visit our website or interact with online content

Personal Information May Include:

• Full name
• Email address
• Phone number (including WhatsApp)
• Travel details (pickup/drop-off locations, dates, flight numbers)
• Payment information (processed securely through third-party gateways)
• Special requests (e.g., child seats, luggage needs, accessibility requirements)
• IP address, browser type, and device information (via cookies and tracking technologies)

We only collect information that is necessary to provide our services, process bookings, and improve customer experience.

2. How We Use Your Information

We may use the information we collect for the following purposes:

• To provide, operate, and maintain our chauffeur and transfer services
• To process bookings and send confirmation details, invoices, and reminders
• To communicate with you about your booking, changes, or updates
• To respond to inquiries and customer support requests
• To improve our services, website, and customer experience
• To comply with legal and regulatory obligations
• To send promotional offers or news (only if you have opted in)
• To prevent fraud and enhance security

3. Legal Basis for Processing (GDPR Compliance)

If you are located in the European Economic Area (EEA), we process your personal data based on the following legal grounds:

• Performance of a contract – to fulfill your booking and provide transportation services.
• Legitimate interests – to improve our services, ensure security, and conduct business operations.
• Consent – where required, such as for marketing communications (which you may withdraw at any time).

4. Sharing of Your Information

We do not sell or rent your personal information to third parties. However, we may share your data with trusted partners strictly for the purpose of delivering our services:

• Service Providers: Drivers, dispatchers, and operational staff involved in fulfilling your booking.
• Payment Processors: Secure third-party platforms (e.g., PayPal, credit card processors) to handle transactions.
• IT and Website Hosting Providers: To maintain and secure our website and booking systems.
• Legal Authorities: When required by law, court order, or to protect our rights and safety.

All third parties are bound by confidentiality agreements and data protection obligations.

5. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce agreements. Typically, booking records are retained for up to 5 years for tax and audit purposes, after which they are securely deleted.

6. International Data Transfers

While our primary operations are based in Italy, we may transfer your data to countries outside the EEA (e.g., for clients traveling to France, Switzerland, Austria, Germany, or Russia). When we do so, we ensure appropriate safeguards are in place, including adherence to GDPR standards and use of standard contractual clauses.

7. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance user experience, analyze site usage, and personalize content. You can control or disable cookies through your browser settings. However, disabling cookies may affect certain functionalities of the Site.

We use tools such as Google Analytics to understand traffic patterns and improve our services.

8. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Right to access – Request a copy of the information we hold about you.
• Right to rectification – Correct inaccurate or incomplete data.
• Right to erasure (“Right to be forgotten”) – Request deletion of your data.
• Right to restrict processing – Under certain conditions.
• Right to data portability – Receive your data in a structured format.
• Right to object – To processing based on legitimate interests or direct marketing.
• Right to withdraw consent – At any time, for marketing or non-essential processing.

To exercise any of these rights, please contact us using the details below.

9. Security of Your Information

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, disclosure, alteration, or destruction. This includes secure servers, encrypted communications, and restricted access to customer data.

However, please note that no method of transmission over the internet or electronic storage is 100% secure.

10. Children’s Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware of such data, we will take steps to delete it promptly.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify users of any significant changes by posting the updated policy on our website with a new “Effective Date.”

We encourage you to review this page periodically.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Phone / WhatsApp: +39 380 472 3210
Email: contact@eliteroyalcars.com
Company: Elite Royal Cars
Address: Milan, Italy

We will respond to all legitimate inquiries within 30 days.

Thank you for trusting Elite Royal Cars with your luxury transportation needs in Italy and beyond. We are committed to providing exceptional service with full respect for your privacy.